Our Story
CASE is a family business that sells premium LVP flooring at a factory-direct price through local neighborhood distributors.
Ed Flanary’s mission was two-fold when he started CASE in 2020. First, he wanted it to be the source every pro could trust for fairly-priced, hassle-free, high-quality LVP flooring.
And second, he wanted to give enterprising people a way to build and grow their own small businesses. Because that’s where Ed started, he’s a big believer that a little help early on can change lives.
Family is baked into the business—even in the name. The first letters of Ed’s grandkids’ names spell CASE (with two sharing the “E”). It’s a reminder that this is a family business, built on treating people the right way.
We’re committed to offering the best-quality LVP with unmatched service and support for flooring pros and homeowners alike.
We think that’s a great foundation to stand on.
People want more than just a floor—they want a durable, long-lasting solution that can withstand the challenges of everyday life. That’s why our LVP floors are designed with thick wear layers to protect against scratches and wear, high-definition colors that bring depth and richness to any space, and premium thickness for added stability and comfort underfoot—making them an ideal choice for busy households or commercial spaces.
We take pride in offering a collection designed to suit different lifestyles and preferences—whether you're looking for a sleek, modern style or a warm, rustic feel. Our team of experts carefully selects each product to deliver durability, quality, and visual appeal. You can trust that when you choose our LVP flooring, you're making a choice that enhances your space and lasts for years to come.
We offer LVP flooring that not only meets your standards but also saves you money. Through our efficient sourcing and operations, we pass those savings directly to you, allowing you to enjoy significant savings compared to our competitors.
We understand that finding the perfect floors can be overwhelming for many people. Our team of trusted flooring experts know these products inside and out, and they are ready to guide you through the process of selecting the right flooring for your home. Let us take the guesswork out of floor shopping and provide you with a seamless experience from start to finish.
Independence, scalability, and simplicity are what set CASE apart. I run my business my way, with clear, measurable growth tied directly to volume. The earning potential is strong, with solid margins and no ceiling on how far you can scale. It’s also a straightforward, high-quality product that sells itself without a complicated pitch.
Becoming a CASE distributor was a turning point in my life. I got tired of working long, grueling hours building someone else’s dream, and I knew I wanted more freedom for myself and my family. Coming from a healthcare background in chronic pain management, I’ve always had a passion for helping people—but it was tough not seeing real progress or a clear finish line for patients. Now, I get to work with a family-owned, like-minded group and connect with customers on a personal level, helping them bring their projects to life from start to finish. It’s incredibly rewarding to see real, tangible results and know I’m making a difference while also creating a better life for my family.
Becoming a CASE Floors distributor didn’t just grow my business—it changed my life. Being self-employed gives me control over my future and the ability to build something real for my family. I’m able to show my kids what hard work looks like every day, not just talk about it. When you combine that with strong service, great products, and unbeatable pricing, it puts us in a different league. This isn’t just flooring—it’s an opportunity to build a life around.
